Refreshing a Software Consulting Company’s Digital Presence
See how we helped a premier Texas consulting firm go from an inefficient, dated digital presence to a more clear brand identity and impactful, on-brand website.
The Challenge
Disjointed UX, Technical Issues, and Ineffective Messaging
Expero’s previous website had been built by a number of different developers over a span of five years, which led to a disjointed user experience and inefficient CMS structure.
There were numerous technical challenges, as well as an ineffective and tech-heavy messaging that made the website difficult for Expero’s customers to navigate and understand.
Overall, the design, brand message, and site experience did not translate into the excellent UI/UX work that Expero is known for.
Location
Austin, TX
Industry
Software Consulting
Services
Brand Strategy
Website Strategy
Webflow Development
Tools
What We did
Revamping Expero's Digital Presence with Comprehensive Brand and Website Strategy
hmpsn studio implemented the following solutions to overhaul Expero’s website.
Brand Strategy & Positioning
Getting to the core of what makes Expero different
Through a series of discovery and brand strategy conversations with Expero’s leadership team, we were able to nail down a more clear understanding of the company’s positioning and their work.
Website Strategy
Optimizing site structure to improve content visibility
We built Expero’s new site from the ground up, revamping the entire structure from both service and solution organization to their insights content strategy. This from-scratch build allowed us to examine how best to position Expero in the market and focus on the services and industries where Expero could make the greatest impact.
Design Consulting & Development
Crafting a custom Webflow site with all the bells and whistles
Working closely with Expero’s internal UX team, we developed an updated, consistent site style and messaging approach that reflects their innovative, data-driven work. Some unique features of this site included streamlined events registration, which allows attendees to register for upcoming events and add to their calendars, as well as easily convert past events into on-demand webinars that users can gain access to by submitting their information.
- Website Strategy & Sitemap Development
- Message Development & Copywriting
- Fully-custom Webflow Development
- Complex, interconnected CMS Development
- Lead Capture Implementation
Metrics & Analytics
Understanding what’s working and what isn’t
Based on Expero’s target metrics, we crafted a custom analytics dashboard that allows Expero stakeholders to stay plugged into important metrics and analytics—without the need to sift through Google Analytics and Search Console. The dashboard provides streamlined views of lead generation, page and traffic analytics, and more, to help Expero know how the new site is performing.
Results
Boost in Traffic and Conversions with Enhanced Website and Messaging
Through our work together, we were able to completely shift messaging strategy and site structure to make it more clear how Expero can drive innovation for their customers. The updated sitemap and CMS are easier to update by the Expero team and have increased the visibility of their content. Their new analytics dashboard allows greater lead tracking throughout the site with additional upgrades on the horizon. Additionally, the website's page speed has improved considerably, allowing for a better user experience overall.
The team loves the new, easy-to-use website, and is already seeing increased traffic and conversion.
Metrics
Our engagement by the numbers
163
% increase
in traffic to events pages
276
% increase
of organic search clicks to events pages
800
+
pages migrated
Kind Words
We'll let our reputation speak for itself
“hmpsn studio is thoughtful, thorough and intentional at creating experiences that meet their clients needs as well as be on trend with the latest in digital experiences.”
Lisa Tahan
Marketing Program Manager, Expero
Our Promise
When you work with us you get...
Data-driven Brand Strategy
We’ll help you know exactly where to focus and cut out all the distractions
Seamless Team Augmentation
We’ll be a natural extension of your marketing team to get sh*t done
Rock-solid Webflow Development
We’ll build and optimize large, interconnected websites–and make them easy to use