Brighter Smiles with Our Marketing and Web Expertise

Web Strategy, Design & Web Development

Rebuilding Swish’s website to attract more patients

We rebuilt their website to reflect a new visual direction. This site rebuild focused on optimizing conversion with clear calls to action, lead capture mechanisms, and on-brand copy that is designed to entice potential patients to book an appointment at the studio nearest them. Additionally, we improved the web site’s structure by adding additional services pages for key treatments Swish Dental didn’t have on their previous website.

• Website Strategy & Sitemap Development
• Message Development & Copywriting
• Fully-custom Webflow Design & Development

Search Engine Optimization

Getting more eyes on Swish Dental to increase new patient bookings

We approached SEO with a number of different strategies, like technical SEO and rewriting Swish’s core site pages to increase keyword placement and search rankings. In addition to services pages, we wrote blog content that focused on individual services that Swish was trying to grow in their practice. Through this work, we were able to increase non-branded search impressions and clicks by more than 350% year over year.

• Site Optimization
• Service Page Content
• Blog Posts
  • See a few high-performing posts:
    • How Invisalign Works: A Step-By-Step Guide to the Invisalign Process
      • Increased visibility of related queries by 6100%
      • Has received more than 5,000 clicks since being published
    • How Much Is a Dental Visit Without Insurance?
      • Increased visibility of related queries by 1100%
      • Has received almost 1,000 clicks in first 3 months

Lead Capture and Automation

Automating lead flow to stay top-of-mind

What good is a lead if you don’t follow up on it? We helped Swish implement various lead capture tools, like an insurance verification form and a contact form. Once these forms are submitted by prospective patients, we then send them to Swish’s email marketing tool, Iterable, to make sure that we are able to stay in contact and follow up if they haven’t booked an appointment.

Print Design & Distribution

Designing and distributing on-brand mailbox flyers in local markets

Swish had success with branded mailer campaigns, but their previous partner was coming up short when it came to providing analytics and metrics. Using detailed, local market data, we were able to define exactly which zip codes hit Swish’s desired demographic profile and targeted the opportunities that would be most valuable. From the 6 mailer campaigns we’ve deployed, we’ve seen 486 QR code scans and 63 appointments booked, which is positive results considering print mailers are more for local brand awareness than high conversion.

Employee Training Portal: Swish Pulse

Building an employee eLearning and onboarding platform

We also designed and built a custom, gated microsite called Swish Pulse that allows for organized employee training. Since launching, Swish Dental has onboarded nearly 300 employees across 15 locations using their custom training portal.

• Functionality includes:
  • Employee onboarding, allowing users to track their way through training specific to their role
  • Employee quizzes and a leadership dashboard to see quiz status and responses
  • Studio-specific dashboards to track tasks at each location
  • Request forms that allow the Swish team to track different employee requests (from HR requests to in-studio requests and patient requests