Helping a Well-Known Technology Company Level Up Their Careers Site
See how we helped a mission-driven tech platform create a dedicated careers site and job platform that showcases the employee experience.
The Challenge
A Careers Page That Lacked Engagement and Focus
Thumbtack’s previous careers page was bland and didn’t accurately portray their values-driven culture. It felt stuffy and corporate and wasn’t exciting enough to convert job seekers into applicants. They didn’t have any metrics around their careers page, or even the internal resources to keep it updated. On top of that, the job board was difficult for candidates to navigate and failed to communicate that Thumbtack was a global company with a large footprint in The Philippines.
Location
San Francisco, CA
Industry
Technology/Home Services
Services
Messaging
Web Design
Webflow Development
Tools
What We did
Creating a Careers Microsite and Job Board with Robust Features
hmpsn studio implemented the following solutions to bring Thumbtack’s vision to life.
Careers Website Strategy, Design, & Development
Showcasing what it’s like to work at Thumbtack
Alongside Job Portraits, we used Thumbtack’s Employer Value Proposition as the foundation to build an entirely new careers microsite. By incorporating authentic brand photography of real employees and company events, we were able to more accurately portray Thumbtack's vibrant, values-driven culture.
Customizable and Scalable Job Board
Making it easy to find your dream job at Thumbtack
Thumbtack is a virtual-first company with roles in the US, Canada, and the Philippines. By connecting directly to their applicant tracking system, Greenhouse, we built a fully-integrated job board that allows for robust search functionality, live updates, and the metrics to show how many clicks their roles receive.
Metrics and Analytics
Informing HR leaders on careers site metrics
We built a dedicated dashboard for the careers microsite to keep stakeholders in-the-know on important metrics like pageviews, engagement rate, and the number of clicks that positions receive on the site. While all of this information is readily available inside of Google Analytics, the Thumbtack team doesn’t have to sift through different pages and reports, making quarterly and yearly reviews a breeze.
Ongoing Message & Page Development
Adding valuable messaging pillars that support the Thumbtack brand
Once the microsite and job board launched, hmpsn studio led the Thumbtack team through a strategic process to develop positioning, messaging, design, and development for a dedicated Belonging page that speaks to what Diversity, Equity, Inclusion, and Belonging mean at Thumbtack.
Stakeholder Alignment
Gathering input for full-team buy-in
The Thumbtack team is made up of highly talented, engaged individuals who were involved throughout the strategy and design process. We aligned key members of the team, all the way up to the C-Suite level, in order to launch a product that the entire team could be proud of.
Results
Enhanced Candidate Engagement and Global Presence
Thumbtack now has a dedicated careers site and robust job board that is simple for their team to update and easy for applicants to find their dream job at Thumbtack. The updated site effectively communicates the values-driven culture that Thumbtack is known for. The Thumbtack team regularly reviews page data on their new custom dashboard to see which content is performing well and further optimize the site. Since launching their new Belonging page, they’ve seen an overall increase in the career site's engagement rate.
Metrics
The Impact of Our Collaboration
68
% increase
in organic applicant flow
500
% increase
in careers site views
180,000
+ clicks
to job postings
Kind Words
We'll let our reputation speak for itself
“If you are looking for someone who is a truly strategic partner, hmpsn studio is for you. Josh has been incredibly dedicated to providing us with creative insights that enhance not only the user experience, but help to drive talent's engagement with our open roles.”
Nadia Stuart
Director of Employer Brand, Thumbtack
Our Promise
When you work with us you get...
Collaborative Partnership
Good work is not done in a silo–we work alongside your team to create the best brand & web experience possible.
Data-driven Brand Strategy
We’ll help you know exactly where to focus and cut out all the distractions.
Rock-solid Webflow Development
We’ll build what they say can’t be done–and make it easy to use.